From the company profile and catalogue to the website, the trade fair and the visiting card for Monday’s new joiner, handled start to end.
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Industrial marketing is the business-to-business (B2B) marketing of a manufacturing company: everything it needs to be seen and chosen by its customers, its distributors and dealers, and the people it wants to hire.
What it covers for a factory
For a factory, that means full marketing, in five parts.
Logo, brand guidelines, visiting cards and one look across every plant, pack and office.
Company profile, machine list, product catalogue, brochures, photos, corporate film and trade fair material.
Website, Google and SEO, LinkedIn for the company and the founder, and enquiry follow-up.
Onboarding kits, schemes, POSM and local campaigns that help them sell.
Careers page and hiring posts, so good engineers, supervisors and staff want to apply.
All five should tell the same story about your company. We run them as one firm, so they do.
Giraffe Industrial Marketing is an industrial marketing firm for manufacturers, with offices in Delhi, Chandigarh and Abohar. It is part of Giraffe Partners.
Before the first call
Before they buy, sign or apply, they look you up.
What buyers check
Before choosing a supplier, customers such as OEMs and importers look you up. So do distributors and dealers before they sign, and engineers before they apply. They read your company the way your quality team reads a supplier: looking for proof, and for gaps.
Proof of capacity. Plant, machine list, capacity, certifications and export record, shown in photos and facts, not adjectives.
A credible website. Clear products, real photos, current certificates, and an enquiry that reaches a person.
A consistent brand. The same name, logo and facts on the website, the company profile, LinkedIn, the stand and the visiting card.
People and culture. Who leads the company, who works there, and whether it looks like a good place to build a career.
The real competition
Chal raha hai.
Usually it does. Orders come in and the website still works, so marketing waits another year, as it does in most manufacturing companies. But the cost of waiting is quiet: you never see the buyer who looked you up and never sent the RFQ, the distributor who signed with a competitor, or the engineer who applied elsewhere. And the gap between the company you are and the company people find grows every year.
You don’t have to fix everything at once. Start with the free report and fix what matters first.
Get the free reportDaily marketing jobs
The small jobs that fall between desks, picked up by one team that already knows your brand. You send it on WhatsApp, you approve it, we get it done.
In the market
A big order is news. We write the press note, and the version your distributors and dealers hear first.
A new product, a buyer meeting, a dealer visit. Catalogue pages, brochures and product sheets in your brand, ready to print or send.
Point-of-sale material: counter displays, standees and shelf talkers, planned for the shops that sell your products.
Online and behind the scenes
Facebook and Instagram ads for hiring, dealer and aftermarket campaigns, shown only in the regions you choose.
Your LinkedIn, Facebook and Instagram pages kept active, on brand and on a posting plan you agree.
A plan for how every enquiry is captured, followed up and passed to the right person or dealer.
Inside the company
Send a name and a title. We set the card in your brand and get it printed.
Factory notice boards, safety boards and boards for HR activities, designed in your brand, printed and kept up to date.
Welcome boxes for new joiners, visiting buyers and new distributors, packed in your brand.
Sales decks, festive greetings, hiring posts, factory signage, the banner for Saturday’s event. If it carries your name, send it to us.
Industrial marketing services
Our industrial marketing services for manufacturers. Most owners start with one, usually the website or the company profile, and usually with a date in mind.
Your brand first: logo and brand guidelines. Then a company profile that shows the company you are now, with plants, machine list, capacity, certifications and export markets, and a product catalogue to match, in print and PDF. Every fact comes from you and is checked with you before print.
A website for your manufacturing company that a buyer can check in minutes and trust: clear products, real photos, current certificates and an enquiry that reaches a person. Product pages are written for what buyers search: the part, the process, the material. So a buyer searching “cold forged parts supplier India” can find you.
Industrial photography and film of your plant, products and people, shot on site and planned around your shifts so production doesn’t stop. One shoot gives you photos, a corporate video and short films for the website, the company profile, LinkedIn and the next trade fair.
Everything your team needs at an exhibition: stand graphics, company profile, catalogue, a film for the screen, buyer invites before the show and follow-up after it. Your stall fabricator builds the stand; we make what goes on it and around it.
Material and outreach that help you sign the right distributors, dealers and importers, and help them sell: partner pages, onboarding kits, schemes, POSM and local campaigns, planned around your season or sales calendar.
A steady presence for the founder on LinkedIn, and a company page that matches: plant visits, milestones and views on your industry, written in your voice from short calls with you.
Sectors
Each sector’s buyers look for different proof. Here is what we make for each.
OEM and Tier 1 buyers check you before they audit you. We make the engineering company profile and website that show your machine list, monthly capacity and the IATF 16949 and ISO 9001 certificates a supplier quality team asks for. Add an RFQ form that reaches your export desk, and a catalogue for fairs such as IMTEX or Automechanika.
For seed and agri-input companies, everything runs on the sowing season. We plan seed packaging design, dealer schemes and POSM, farmer campaigns by district and enquiries routed to the right dealer, all dated back from the season.
See the Neev Seeds case studyBrands and buying houses abroad check compliance before they place an order. We make the textile or garment company profile and a website that shows your range, capacity, certifications such as GOTS and OEKO-TEX, and social audits such as SMETA, plus material for fairs such as Bharat Tex or Heimtextil.
Retailers, distributors and importers check food safety first. We make the food company profile, packaging design and a website that shows certificates such as FSSAI, FSSC 22000 and BRCGS clearly, plus material that helps distributors sell at fairs such as AAHAR or Gulfood.
We also work with other manufacturers that sell to businesses.
Ways to work
Tell us the date, and we will tell you honestly what can be ready. Then we do that part properly.
Trade fair. Company profile, catalogue, film and stand graphics, planned back from the opening day.
New product. Launch material for your sales team, your distributors and your website.
New plant. New photos, film and an updated company profile, so buyers see the new capacity.
New export market. A website, company profile and founder presence that buyers abroad can check before they reply.
One project
A one-time project that gets the basics right. Usually the website, often with the company profile, catalogue, photos and film. Fixed scope and a dated plan.
Every month
A client manager and a team of designers, writers and editors alongside your people every month, for the daily jobs, the campaigns and the bigger pieces.
Both start the same way: Report, Visit, Plan, Run. Scope and fee are fixed before we begin.
Case study · Agri inputs and seeds, North India
One brand system for every packet, counter, field and screen.
Neev Seeds had strong products and deep field knowledge. Working as their marketing team, we built the brand, the packaging system, the website, distributor pages and the lead system, planned around the sowing seasons.
Different sector, same job: one look across hundreds of touchpoints, enquiries routed to the right dealer, and work planned around a date that doesn’t move.
Our four-step method for marketing a manufacturing company. Each step gives you something to keep.
The free Online Presence Report looks at your website, Google, your competitors and the founder’s presence, with a screenshot for every finding.
You get: A clear view of how buyers see you, within 48 hours, yours to keep.
We walk your plant, at a time that suits production, and meet the people who know the product: production, quality, sales and the export desk.
You get: Work built on your real facts, checked with you before anything is made.
A dated plan with counts: what will be made, by when, and by whom. It usually starts with one piece of work, often the website.
You get: A written scope and fee, fixed before we begin, that you can share with your board.
We do the work and keep it moving, in one WhatsApp group where you send jobs, see them move and approve them.
You get: Progress you can see, and a review against the plan every month.
Five promises that don’t change
Your time: 15 minutes a week, and your approvals.
3 offices · Delhi · Chandigarh · Abohar
An industrial marketing firm with offices in Delhi, Chandigarh and Abohar, Punjab. We travel to plants in industrial hubs such as Ludhiana, Jalandhar, Mohali, Baddi, Faridabad and Manesar, and work with exporters worldwide.
Team
The people you will meet on the plant visit and talk to every week.
Lovish Kalani Founder and CEO
Disha Client Relationship Manager
Tarash Senior Graphic Designer
Disha is usually your client manager. Behind us: designers, writers and video editors across our three offices.
FAQ
Short answers to the questions that come up on most first calls.
An industrial marketing firm is a marketing company for manufacturers. It markets a manufacturing company to the businesses and people who choose it: customers, distributors and dealers, and future employees. The work covers the brand, the company profile and catalogue, the website and Google, distributor and dealer material, and hiring. It does not trade or distribute your products. At Giraffe, one team handles all of it.
Industrial marketing sells to a buying team over weeks or months; consumer marketing sells to one person, often in minutes. The buying team, such as the owner, purchase, quality and engineering, asks for proof of capacity, certificates and an export record, and checks your website before replying. Industrial marketing is the part of B2B marketing done by companies that make physical products; B2B also covers software and services.
Give the businesses that buy from you proof they can check: a clear website, a company profile and catalogue, plant photos and film, certificates and one consistent brand. Then keep it current and follow up every enquiry. Our method has four steps: Report (a free Online Presence Report in 48 hours), Visit (we walk your plant), Plan (a dated plan with counts that you approve) and Run (we do the work, with a 15-minute check-in every week).
A manufacturing company profile should include your founding year and locations, plants, machine list and capacity, testing and quality systems, products and the industries you serve, certifications, export markets, leadership and contact details. Name customers only with their permission. Every fact comes from you and is checked with you before it is printed.
A company profile proves the company: plant, capacity, certificates and people. A catalogue lists your range with specifications. A brochure is a short piece for one product, market or event, and most manufacturers need all three in one consistent brand.
A manufacturing company website should show what you make and for whom, product pages with specifications and downloadable data sheets, real plant and product photos, capacity, current certificates and export markets. Add a downloadable catalogue, a working phone and WhatsApp, and an enquiry form that someone answers. The domain and hosting should be in your company’s name.
Plan back from the opening day: company profile, catalogue, film and stand graphics first, then invites to buyers and distributors before the show. Capture every contact at the stand and follow up within days with what was discussed. Tell us your date and we will say what can be ready in time.
Give them tools that help them sell: a clear partner page and onboarding kit, catalogues, schemes, POSM for the counter, and local campaigns that send customers to their shop. Tell them big news, such as a large order or a new product, before the market hears it. Route every enquiry to the right dealer quickly.
Marketing doesn’t sign the order; your sales team does. Our job is to make sure that when a buyer checks you, what they find helps the sale: a company profile that answers the audit questions, a website that sends enquiries to a person, and material ready before the fair. Every month we review the work against the plan with you.
It depends on the scope: how many products and plants there are, and how quickly facts and approvals come back. A company profile needs the plant visit and usually a photo shoot; a website needs the profile’s facts and photos. After the visit you get a dated plan, and if a date is fixed, such as a trade fair, we tell you what can be ready by then.
No. If you have a team, we work alongside it: your people keep the direction, the approvals and the credit, and we add senior hands for design, writing, film and the daily jobs. If you don’t have a team yet, we cover the work until you build one.
A free report on how your company looks online to customers, distributors and future employees. It covers four areas: your website, how you show up on Google, how you compare with competitors, and the founder’s presence. Every finding has a screenshot; you get it within 48 hours, and it is yours to keep.
Manufacturers in auto parts and engineering, agri inputs and seeds, textiles and apparel, and food and packaging, and other manufacturers that sell to businesses. We have offices in Delhi, Chandigarh and Abohar, and we travel to your plant wherever it is.
With the free report and a short call, then a visit to your plant. We agree one piece of work, usually the website or the company profile, and send a written scope that says what will be delivered and when. The fee is set by that scope and fixed before we begin.
The Online Presence Report shows how your company looks online next to your competitors, with a screenshot for every finding. It covers your website, Google, your competitors and the founder’s presence. Free, within 48 hours, and yours to keep, with or without us.
Free · Within 48 hours · Four areas · Yours to keep